
Before we explore the best practices of email marketing, let’s look closer and the pros and cons of using this tactic. Probably the best thing email marketing can do is drive traffic to your website or blog and that traffic is not random – it is targeted traffic filled with users already interested in your product or service. Email marketing also allows you to segment your audience based on various criteria so you can target the message to specific demographics. Email marketing also provides you with a tool to conduct A/B tests on various messaging.
The downside of email marketing is that for many, it is nothing more than another form of spam. Countless emails and newsletters get deleted without being seen because of this perception. Plus, many will avoid subscribing to your email list to avoid what they believe will be ongoing attempts by you to sell them something. While that may be partly true, there are users online who will never be convinced otherwise.
Email Marketing Best Practices

Here are a few helpful hints and suggestions to help you craft the best email marketing program to help promote your small business.
Tip 1 – Do Not Flood Your Subscribers Inbox
The most important thing about an email marketing campaign is to not be annoying about it. Sending several email offers in a day or week is going to eventually get your email address blocked and customers unsubscribing. There will be seasonal times during the year where more frequent will be effective but generally speaking, start slow.
Tip 2 – Consider The Size of Your Email
If your email marketing campaign involves a regular newsletter or several photos and files, keep the size of these attachments reasonable. The larger they are, the slower they will load on the receiving end. It will produce the same result as webpages that load slowly – customers leaving early and possibly unsubscribing to avoid the hassle.
Tip 3 – Be Mindful Of Competition
Your customer’s inboxes are getting filled daily. Your subscription will not be the only one many of your customers have. This means your message will be just one of many they will be exposed to this week. This is why it is so important to have an email marketing campaign that is different and memorable.
Tip 4 – Stick To The 9 Common Email Types
There are 9 common types of email used in marketing. Choose the ones you intend to build your email marketing campaign around and stick to that format. Here is a breakdown of the various types of email found in email marketing:
Confirmation Emails
This is usually the first type of email you will send to new subscribers. It lets the subscriber know you have heard from them and that they will be hearing more from you.
Dedicated Emails
This is the type of email you would send to just a segmented portion of your mailing list.
Invite Emails
This type of email is used to inform subscribers of upcoming deals, events, or some other activity of interest that you want them to join.
Lead Nurturing Emails
This is a series of emails used to attempt to convert a segment of your audience that has shown interest in your product but has yet to fully commit.
Newsletter Emails
This is probably the most popular type of email. Newsletters are sent with regularity and often share news and information.
Promotional Emails
These are generic emails used as a promotional tool and are often sent to a wide audience.
Seasonal Marketing Emails
The holiday season allows many small businesses to reach out to customers with deals connected to special events or seasonal festivities.
Survey Emails
Another popular type of email, allow subscribers to tell you how they feel about your business. The information is important and could help you make changes within your organization based on customer feedback.
Welcome Emails
This is another type of email that should be sent early in your relationship with new subscribers. It tells them more about you and what you do and invites them to learn more.
Need Help With Your Email Marketing? Contact ACBC Today
For business coaching services in Brisbane North, turn to the best business coach in Brisbane, contact Action Coach Business Coaching today. If you are seeking direction on ways to create business growth, email marketing can help. For more on how to add it to your business marketing, get in touch with ACBC, your business coach in North Brisbane.
