Digital marketing takes effort to produce results, but if you use some of the strategies listed below, you can build an effective digital marketing plan. Your goal should be to develop an online presence that reaches potential customers or clients. However, before you do that, you have to have a clear picture of who your target audience is.
Define Your Target Audience
To define your target audience, ask yourself these questions:
- Who is my ideal customer/client?
- What is their age?
- What are their interests?
- What are their pain points?
What you are trying to do is create a “perfect customer” persona to picture as the person you want your promotional efforts to touch. These are the people you want buying your products as they are the most interested in them.
Digital Marketing Strategies
Once you define your target audience, you are ready to start looking at the following digital marketing strategies.
Use Content Marketing
The power of content marketing is not always obvious, but you need to include it in your digital marketing program. It means creating content that has high value to your potential online audience. The content should be high-quality and contain information that your audience finds both interesting and helpful to their specific needs.
Use Social Media
Social media platforms give you instant access to your online audience. They can connect with you better and you can answer their questions or handle their concerns quicker – often in real time. Social media also puts you where the majority of your audience can be found. With your message in the palm of their hands, they can’t miss you.
Use Email Marketing
Although this dates back as one of the original forms of digital marketing, it continues to be used as it still works. An email puts your message directly inside the inbox of a customer. Plus, you can tailor your email to be unique to specific recipients and more generic to prospects. Nothing beats reaching out directly to a customer 1-on-1 like email can.
Use PPC (Pay-Per-Click) Advertising
Sometimes reaching your target audience requires you to spend a little money through digital advertising. One of the most effective forms of this is PPC. Not only can you narrow down the target through various filters, but you only pay when your ad is clicked on. This helps you with your marketing budget and brings customers to you who have a genuine interest in what you offer.
Use Local SEO
Although the internet gives you access to a global audience, you can’t forget that it is also useful in bringing you closer to local customers. If your business or service has a local storefront location, local SEO is a must. It helps you appear in local search results. This strategy makes use of Google My Business, which allows customers to post reviews and lets you focus on your local footprint.
Use Social Media Influencers
Not only is social media a powerful marketing tool, but influencers who frequent social media channels have audiences who listen to what they say. Sending products to these online entities to test or review for you can result in a lot of interest in your business from an audience you don’t normally have access to which can increase your revenue.
Use Promotions
Another great way to grab attention online is to conduct interesting and attractive promotions. These can vary from flash sales to end-of-season markdowns, giveaways, and new customer incentives. Any type of promotion that brings new customers to you is an effective way to expose your products and services to new prospects. The more creative the promotion, the more effective it can be.
Use Local Partnerships
There has to be a business in your community that would complement your product line. If there is, try to forge a relationship with that business owner and develop a partnership with their business. By working together, both of you reduce your marketing costs and increase your reach by accessing the audience of another business that enhances yours. Local partnerships can be lucrative to all involved. Some become long-term business relationships.
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Conclusion
One of the best ways to increase the exposure of your small business is through the internet. It requires the development of a digital marketing program that uses various types of digital marketing strategies. The best part is that they work and cost very little to implement.