Small businesses have an amazing tool that can help them gain traction in a marketplace filled with competition. That tool is content marketing. Content marketing is a marketing plan that involves creating quality content that is shared on digital channels that target your specific customer base. It takes time and effort, but once you build a plan and follow it through, it will pay dividends.
Creating a Marketing Plan
Here are a few tips to help you with creating a marketing plan that fits your business and helps it to grow.
Focus On Quality, Not Quantity
Saying that there is a lot of content being created daily is an understatement. To gain a competitive edge and to stand out from all the noise, it is important to resist the temptation to flood the market with content. Instead, put effort into the creation of quality content that is good, solid, interesting, and brings value to your audience.
All Content Is Strategic
To gain traffic, or favour with search engines, you need to meet certain criteria with your content. In other words, if you are trying to target a specific audience, do the research and include the appropriate keywords to draw traffic. Focus on SEO and run regular audits on your content and website to see what you need to do to improve rankings.
Schedule Your Content Plan
The best way to keep your content consistent is to create a simple plan around the calendar. Depending on your business, there will be seasonal content you will want to create. Then there will be other content that is not seasonal. Building a plan that follows the calendar keeps your content relevant and helps you release it with regularity.
Mix It Up To Reach Different People
Not everyone is on social media. Others prefer video to text. One way to keep your content interesting is to mix up the format and where you post that content. Not only will it help you expand your reach to potential customers who do not use certain social media channels, but it will keep content creation interesting for you so you don’t tire of the same thing.
Be A Storyteller
Everyone likes a story. The way you present your content can have a huge impact on how your audience responds to it. Sometimes you just have to sit down and tell a story about a product or experience with something that is relatable to your audience. When you tell them stories, they see you differently. It builds trust and loyalty and that will help your business.
Do Not Skip The Call To Action
As much fun as creating content can be, you have to always remember that there are business implications here. The goal of your marketing strategy is to increase sales and your customer base. One way to nudge them to respond is to use calls to action or CTAs. They include reminders to “call us today” or “act now” to push the desire to connect with you.
Email Is Not Dead
Social media is not the only place to distribute your marketing content. One of the most successful tools available to you is email. Direct mailing content to your subscribers has a high conversion rate. Plus, with automation, you can send personalised offers to subscribers once you capture their contact information from a subscription form online.
Always Promote Your Content
Remember, you are relying on the internet to reach your target audience but if you post some great content and no one sees it, how does that help your business? So, don’t forget to use the same medium to promote your new content to direct traffic to it. Self-promotion is going to benefit your business because content marketing is part of that self-promotion.
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Conclusion
Small businesses have a lot of competition but content marketing is where you can stand out from that competition. But you can’t just write blogs and hope for the best. A strong, organised, and scheduled content marketing plan that uses different media can reach a wider audience and promote business growth. It isn’t that complicated when you look at it.