Troy Mountford Founder Life Cycle Coaching
“I would highly recommend Johan and the ActionCOACH team to any business owner looking to positively transform their Business”.
Troy Mountford Founder Life Cycle Coaching
“I would highly recommend Johan and the ActionCOACH team to any business owner looking to positively transform their Business”.
Business Lessons from the Gym – Why having a Business Coach is a lot like having a personal trainer for your business.
At the gym, your personal trainer conducts a fitness assessment, assesses your goals, develops a program for you to follow, then monitors your progress while tweaking the program along the way.
When you work with a Business Coach, the same philosophy is used. Firstly, we assess the health of your business and look for anything that may require immediate attention, then we have you focus on your goals and align these with your business. Then the “rubber hits the road” and a customised program is developed for you to make improvements in your business while your Business Coach trains you and monitors your progress.
It has been said that people who write their goals down, and read them every day, have a much higher success rate in achieving them.
I guess it is a little like reading a map. If you are going the same place every day, who needs a map? But if you are going further a field, beyond your current field of reference, to place you haven’t been before, you tend to watch the map pretty closely. Ask anyone who is trying to navigate an unfamiliar major city. The map is essential.
So in your business if you are going the same place this year as last year, you don’t need to refer to goals or plans – that is unless things suddenly go very wrong and to find you need a map to navigate the waters of bankruptcy. Then you would follow plans in meticulous detail – to try and get out with as much as possible.
What is your plan for the next financial year? Do you want to increase you turnover? Your profits? – by a little or a lot? Or do you simply want to find a better balance between working horrendous hours in your business vs spending time with your family? Whatever your goals, we can help! Get in touch with us at ActionCOACH North Brisbane to book your FREE mentoring meeting, where you and your coach will develop strategies for success.
One of the most common questions we get asked is “How do I market my business when I have no money?” The bad news is that if you are trying to market on social media for free, then you get caught up in all the other adverts from businesses who are trying to do it for free. The good news is that if you are willing to spend some of your own money to get customers in the door, you can get some great results at low cost.
We all want to be on the front page of Google – I mean, if your website is on Page 2 then most people will never find you in a generic search. Even in more targeted searches, your website could be at the bottom of Page 1 based on advertisements from other businesses targeting your area. The main reasons to use Google AdWords are:
You can reach customers relevant to your business by targeting specific audiences in specific locations, with specific interests. A range of options let you target by website type, audience type or remarketing, when and where it matters. Using Google AdWords means that you are more likely to be found by someone who is searching for the product or service that you offer, when they need it.
Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you, etc. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your advertisements.
You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, you can access a monthly summary listing all the key stats and numbers that matter.
Remember when we had the Yellow Pages books? We had to spend a stack of cash just to be competitive, and we were stuck with the ad for 12 months, whether it worked or not. Using Google AdWords you can tweak your ads with different offers, try new search terms, or pause your campaign and re-start whenever you like. As we teach our clients, using a Test and Measure strategy will always reap the best results.
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop. We regularly run business seminars and target areas within 15 Km from specific suburbs.
Given that almost everyone is on Facebook at some stage during the day, we like to think of Facebook Ads as a new version of the local newspaper – only better. You can set a small budget of as little as $5 per day and get a much more targeted reach for your business. You can target locations, interests, age groups, gender, etc.
You can set a Daily Budget or a Lifetime Budget for your advertisements. Experiment with both methods to find which is best for you; just be sure to check what you are doing. You wouldn’t want to set a daily budget of $100 for an ad to run for 30 days, when you actually wanted that $100 to be your lifetime budget (ie: only wanted to spend $100 in total). As you can see, Facebook Ads can be very low cost (if you get it right) OR expensive if you get it wrong.
The point is that a lot of people don’t understand it, so they don’t do it. If you want to try Facebook Ads and don’t understand it, get help. Get good advice from an expert in their field with good referrals – and try it out for you
Who wouldn’t like more referrals for their business? Do you have an ACTIVE Referral Strategy to incentivise your current clients to refer others to your business?
Having a solid referral program could be the cheapest way to advertise – It costs very little to set up, and can be the source of major profits for your business. It really is up to you as to how you structure the program, whether it offers trailing commissions or free product, or flowers, wine, or a gift basket – having a referral program will always bring benefits.
So what’s stopping you? Write down your Top 10 clients – Contact them – Ask them for 1 or 2 names of people who would benefit from dealing with you.
Being a small business owner can often be very time consuming, so people often either forget or forego the opportunity to get outside and smell the roses. There are a range of different ways to network for your business, including business breakfasts, seminars, and other groups dedicated to helping spread the word about your business. Also on the networking theme, consider helping a charity or other community organisation or join a sporting club.
Local Radio / TV / Newspapers / Magazines are always looking for new content. Be newsworthy; share a client success story or launch your new product or service. Be sure to write the main copy for them and provide high quality pictures/video where possible. If all the work is done they will be more likely to run the story.
Whilst we are talking about Press Releases, check out sourcebottle.com which sources experts for TV, newspaper, etc interviews) – so become the expert they are looking for.
Letter Box Flyers are proven to work for certain businesses. One of our clients – a restaurant – experienced a 400% spike in sales every time they dropped menus into local letter boxes. The main cost is in the printing of the flyers, and your time to deliver them. Be methodical and have a strategy for where and when you deliver. It’s no good dropping flyers into residential mail boxes if your target market is other businesses. Our advice would be to use a service (circa $3K – $5K for 10,000 flyers – printed and delivered) which is a better use of your own time than doing all the leg work.
Shock Horror – Another less digital strategy……but we believe that Direct Mail is making a comeback. One of our clients uses this method to target a specific audience with a great offer, and wins work every time they run a campaign. Bumps or “lumpy” mail also engage a targeted audience – we have seen a range of things that make people curious enough to open an envelope and read the contents – from a compass (Get some direction in your business); Band Aids (Do you have a band aid solution for your finances); to Teabags/coffee bags (Have a cuppa on us and take the time to read this letter). Use your imagination and get creative. The more targeted you can be, the better.
Creating loyal customers is critical for the survival and profitability of any business. Essentially, it is more cost effective for you to keep an existing customer who is loyal than to get a new one, so what are you doing about keeping your customer’s loyalty and having people buy your products or services for a long time, not just once or twice?
Today we are going to look at the Loyalty Ladder and how to create “Raving Fans” for your business.
Everyone comes to you as a SUSPECT – You “suspect” that they are in your demographic. Business owners often get confused between “target market” and “demographic”. Essentially, your demographic is a massive pool of people who might use your products or services, and a target market is a smaller, more defined group within this demographic. The critical thing at this level is to have people interacting in some way with your business. They might enter your store, subscribe to a newsletter, enter a competition, etc. In some way, you need to capture their details (with their permission) so that you know they are interested in what you may be offering.
Only once you have decided that they are within your target market, and you gather their details (Name, address, phone no, email) do they become a PROSPECT.
Now that you have their details and your marketing is working effectively, the Prospect buys something from you. Our aim is to help them to become a SHOPPER. Do you offer them excellent service when they come in? Do you have a systematic methodology for answering the phone? Do you have a systematic methodology for gathering details so that you can offer the best possible solution?
After a SHOPPER has bought from you once, the aim is to get them to come back and buy again – right? What sort of offer or incentive system do you have in place to make sure that they do come back and buy from you again? They become a CUSTOMER when you get your marketing working well, and your systems are in place, and they buy from you “more than once”.
However, it is not enough to simply have a lot of customers. To establish true loyalty, your customers want to feel as though they “belong”. Establishing a MEMBER program will ensure that your customers keep coming back, time and time again. Having a system where you offer members special rates or member-only deals will make them feel special and keep them coming back for more.
Once your members feel that they truly belong will they become an ADVOCATE for your business. An Advocate is someone who will tell others about your business when asked, as in… “Do you know a good plumber/florist/mechanic, etc”.
The final step on the ladder is to turn your Advocates into RAVING FANS – these are the people who rave about you to their friends and pretty much anyone else who will listen. These guys love what you do, and want others to have the same experiences as they did. These are the guys who will share your videos so they go viral, they effectively tell others about their experiences so that they will want to buy from you.
Our role is to move as many people up the ladder as we can to become Raving Fans. Sure, we won’t get everyone, but it is still important to have the right systems in place to get as many people up that ladder as we possibly can.
For help in developing your strategies to turn loyal customers into Raving Fan, get in touch with ActionCOACH North Brisbane and arrange a meeting.
You know your business – we get that; and you probably think you have everything figured out already, but this might not actually be true. While we all have our own set of skills, skills in business are often something we have to learn along the way and often at a very high cost.
Enter the business coach. A business coach oversees and guides a manager or founder in starting, growing or developing a business. Like a sports coach, a business coach’s job is to help you develop the skills and resources you need in order to be successful.
Whether you’re time poor, in need of advice, or want to see better results here are 8 reasons to seek out a business coach.
In the past we had the Stone Age, the Iron Age, and as we have moved through the Technological Age over the last 50 years or so, we now enter the Information Age. This is the time where those with the right information achieve the greatest success. Without the right information you are on your own when it comes to developing your business strategies. Thankfully, these days entrepreneurs in Brisbane have Steve Wanmer and Dave Green, highly experienced, certified business coaches to turn to for inspiration.
Coaching has become second nature in Australian culture. Sports stars would not be seen without their trainer, even the wealthiest have their mentors, while the religious would miss the spiritual inspiration their ministers provide. So, it’s only natural for business people to turn to folk of the calibre of Steve Wanmer and Dave Green when they are looking for ways to grow their business, and confronting the question: ‘what’s best for growing your business: DIY or hiring a business coach’.
The other advantage of a business coach like Steve or Dave is that they come with a wealth of experience as opposed to the narrower view you may be taking. Cutting to the chase on what’s best for growing your business – DIY or hiring a business coach – it must be said that DIY works only, and as long as, you know what you are doing.
So what exactly do Steve Wanmer and Dave Green do? Well, for starters they have trained with multi-millionaire, world-class entrepreneur and author Brad Sugars who wrote fourteen published titles, and regularly speaks at seminars for the rich and famous. They focus on the basics of running any business, so while they won’t tell you how to cook your pasta, they sure will tell you how to fill your restaurant.
And that really is the key to fathoming answers for what’s best for growing your business: DIY or hiring a business coach. ActionCOACH North Brisbane isn’t interested in your business secrets – and you don’t have the time to go back to school.
Call (07) 3205 1285 during business hours for more information.
This coming year brings its new set of challenges for businesses across all industries. The business owners who will succeed are the ones who understand that being flexible and willing to learn about new trends and adapt to the flow of new business practices.
If you want your business to succeed in 2016 here are few business growth trends that you need to be aware of and open minded to.
In 2015 we saw more and more businesses re-evaluating just what the employer / employee relationship should look like. What many business owners are discovering is that jobs previously done by permanent employees can often be more efficiently and cost-effectively done by using outsourced freelancers and sub-contractors. The proliferation of sites such as Fiverr and UpWork (to name a couple) mean that freelancers have more verifiable certifications and qualifications than in the past. Hence, it is easier for business owners to check out a freelancer and feel confident that this individual will be able to provide the services they advertise.
Many smaller businesses are enjoying the benefits of having the capability to get things done through outsourced services, and love the fact that they can have a casual freelancing relationship with an individual that is long lasting. Just because someone does work for you as a freelancer does not mean the working relationship cannot be an enduring one. This is literally the best of both worlds for business owners.
As the importance of – and ease by which we can access – online marketing grows, the importance of web analytics also grows. Businesses that are not using web analytics have no way of knowing how their online marketing efforts are progressing or profiting. Web analytics provide vital information which tracks online activity, how customers and potential customers interact on your website or social media pages, and how certain marketing efforts are translating into real leads and sales. Analyse your internet marketing, because without careful attention to web analytics, business owners are shooting in the dark with their online marketing efforts.
New customer acquisition should be an important aspect of your growth in 2016, but customer retention will see a renewed level of importance this year. Not only is customer retention proven to be a cheaper marketing endeavour than new customer acquisition, but it is also one of the most crucial elements to ongoing growth for new and start-up businesses.
This is especially important to pay attention to if you have marketing efforts which may clash with customer retention and customer acquisition. Sacrificing long standing customers for the chance of gaining a few new customers will not be in your best interest. Your business coach can teach you how to make the most of your current customer base and keep those customers for the long haul.
In 2016 companies will need to find more and more opportunities to provide remote work for their employees and collaborate with individuals to whom they normally would not have access. There is more technology available than ever before to bring people together from all corners of the globe so that they can work together to make your business the best it can possibly be. We regularly Skype-Coach clients in remote areas or interstate, and having this capacity and flexibility has helped our business immeasurably. Being open minded to these types of innovations are important in order to keep your business moving forward in 2016.
It is also important to realise that you can retain great employees when you allow remote work to be an option for them when other obstacles arise. In the past if a great employee needed to move for family reasons then the company simply lost that team member. However, agile employers can keep these employees by offering remote work options. This benefits your company as you save time and money when you do not need to train new staff.
To learn more tips and tricks on how to grow your business, call Steve Wanmer or Dave Green for business coaching that will help you take your company to the next level. Contact us on (07) 3205 1285 or fill out our short form for more information.
Leverage is critical for you as a business owner who is looking to find more time to do the things you want to be doing, instead of slaving for long hours and little or no return. We can all agree that you need a combination of cash flow and systems to be able to build what we at ActionCOACH North Brisbane consider to be a successful business – A Commercial, Profitable Enterprise – That works Without You!
Yesterday saw ActionCOACH North Brisbane host yet another inspirational event in our “Inspire to Action” series, where business owners and alliance partners played the business board game Leverage. Many lessons were learned by even the most seasoned business owners, and revelations were had by our alliance partners that this game alone could help their clients – #BFO
The photograph at the top of this article shows Kellie Phillips of Australian Elite Insurance Services and Jason Holmes of H2 Insurance collaborating whilst playing the game. We love that there was a high level of “Co-opetition” – that healthy mix of cooperation and competition.
In the game, players move around the board making business decisions that increase the 5 ways they can increase their profits – Lead Generation; Conversion Rates; Number of Transactions; Average Dollar Sale; and Margins – to make incremental improvements in their business. ActionCOACH North Brisbane has hundreds of strategies for you to implement that will improve your business’s bottom line. One main revelation from our clients was that it is amazing to see how such simple strategies can improve your bottom line. The other main part of the game, and not at all less critical, is the 4 main areas of systemisation that any business needs to be successful. These are Delivery and Distribution; Testing and Measuring; Systems and Technology; and People and Education.
Check out our events calendar for the next Leverage game coming to a business centre near you.
Here at ActionCOACH North Brisbane, we have a term for a business that doesn’t work? A Job! Actually it is worse than that. Most jobs pay you!!
At ActionCOACH North Brisbane, we often talk to business owners who get very little return, if any from their businesses. The y feel as though they are trapped in a “JOB” that doesn’t give them the lifestyle they wanted when they started their business, and pays them less than their employees. Continue reading What do You Call a Boomerang That Doesn’t Work?